I’m Amiko. My passion is fashion design and helping bring ideas to life.
My journey from fashion student to independent designer has been filled with many lessons and revelations.
From designing for corporate fashion brands, crafting tools that empower fellow creatives, and sharing my sketching online, I’m here to share what I’ve learned and help you find joy in your own creative process.
Here’s how I can help.
New to fashion and don’t know where to start? My Beginner’s Series will help you sketch the basic fashion figure in step-by-step tutorials.
Want to design fashion collections while optimizing creativity and energy? I’ll show you a an efficient design process to Design Smarter, Not Harder.
Need reliable tools for sketching and design? I made these Figure Templates and Procreate Brushes to make fashion illustration more satisfying.
Fashion design has been my path to express ideas, find focus, and create fulfillment.
100K+
10+
Years in the
Fashion Industry
Instagram
Subscribers
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Yes, check out my free beginner’s series
I also teach a 7 day Procreate for Fashion Design Course
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Please email me at amiko@amikosimonetti.com or drop me a message here.
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My favorite sketching tools are mechanical pencil and paper. I use figure templates from the Croquis Kit.
For digital sketching, I like Procreate. I sketch on the iPad pro 2nd generation 12.9 inchI use pencil and paper brushes as well as fashion brushes for technical sketches.
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I studied fashion design at the Fashion Institute of Technology in New York. I graduated in 2013 with a BFA in Fine Arts with a specialization in Women’s Sportswear.
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Personally, the biggest challenge (and the part I love most) is empathizing with the customer. I might think an idea is great, but sometimes it doesn’t resonate. There is so much value in testing ideas in the real world, and getting feedback. I love reading customer reviews.
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Keep practicing and have fun! Follow your enthusiasm as much as possible. Consistent practice over the long term really pays off.
Good work ethic is important but self-care is equally, if not more, important. Balancing the professional with the personal shapes quality of life. -
My process starts by defining essential elements like the brand, customer, and season.
Once that foundation is set, I develop a concept or find inspiration for the collection. I dive into research and put together images to guide my creative vision.
Using my inspiration board as a reference, I brainstorm and sketch out rough ideas.
Later, I refine these sketches digitally. Sketching in Procreate gives me the freedom to experiment without the fear of mistakes, making the process feel dynamic and fluid.
You may have seen my work here
I know the struggles of bringing designs to life. I’m here to help you streamline your creative process.
From the early days pulling all-nighters at the Fashion Institute of Technology, to the absolute grind of working for corporate fashion brands in New York, I’m no stranger to stress.
I know the struggles of bringing designs to life—the demands of the industry, hours at a desk, and tools that fall short.
Whether you’re a professional or sketching just for fun, I’m here to help you streamline your creative process, so you can bring your ideas to life with clarity and ease.
Boost your creative process with tools that simplify and inspire your work, so you can focus on designing instead of feeling stuck.
Optimize your digital sketching game with my Procreate for Fashion Design Course.
Get exclusive fashion design tips and inspiration delivered to your inbox through my newsletter.
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“Having watched numerous online tutorials, I must say this course stands out as one of the best. The prepared brush sets and the efficient organization for enhanced productivity and ease of use in everyday projects are truly commendable. I highly recommend this course for fashion illustration and technical drawing; it's truly one of the best out there!"
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“This kit streamlines the workflow and takes out the guesswork so you don’t have to reinvent the wheel any time you want to sketch out a look.”
-Alexa
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"I wish there were more stars to rate this kit! You've created such a wonderful product! and so helpful! I love it! (I wish there was a brush kit for Android)"
-Sarah
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“I just want to thank you so much for putting together this course. It has helped and empowered me so much to start my fashion graphic design journey at a time when I was so lost and unsure where to start. It gave me the tools I need to start along with a super supporting structure. Thank you again 💓 ”
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"Really useful kit! It simplifies and speed up my works. Thanks Amiko for creating it!"
-Enrica
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“This is a great course! I’d recommend to anyone looking to familiarize themselves with procreate. It’s a course I will definitely use over and over again, worth the investment.”
Procreate for Fashion Design Course
-Brittany
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"Absolutely useful since I don't have to draw fashion templates myself sometimes"
-Ayesha
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"Very helpful!!"
-Shenan
In the early days of my career, I faced burnout, losing touch with the simple joy that first drew me to fashion design.
Why do I write about fashion design, create tools, and share my ideas online?
Sketching a design on paper with purpose and clarity brings it to life. It’s can be deeply satisfying.
I create tools I wish I had. I think, What would make my life easier? Then I build it, use it, refine it, and share it with others.
I’m not going to lie—I struggled a lot in the early days of my fashion career. Creating resources to help others succeed is my way of turning those struggles into something meaningful.
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Design a Collection
I hope to one day offer more creative support through blog articles, tools, and courses.
Conversations with readers help shape the types of things I make. If you’d like to connect, you can reach me here.
Until we meet again, may you:
Find satisfaction in creativity
Connect deeply with yourself
Shine your light and have fun 💛
With love,
Amiko
