Let’s face it.

Fashion is a tough industry.

The workload is intense, the timelines are tight, and somehow the designer must remain creative and energized throughout the long and —sometimes painful— design process.

I’m going to be honest…throughout my career in the corporate fashion industry, I struggled A LOT. I faced many periods of burn-out.

I was warned in fashion school how competitive and intense the industry was, but was never taught essential strategies to work efficiently.

After a lot of experimentation and trial-and-error, I finally got the hang of designing collections in high-pressure environments with efficiency. I learned how to D R B E P (Define, Research, Brainstorm, Edit, and Present) like a professional, and it transformed my life.

Now I’m sharing these strategies with other design professionals, design students, or any person who is interested in pursuing fashion design as a career or hobby.

This E-book is a compilation of the game-changing strategies and tactics I’ve learned throughout my career in the fashion industry.

This e-book includes:

1. Defining a brand with a unique mission, purpose, communication style, and visual identity that resonates with your target customer

2. Finding opportunity to provide value to a specific group of people or target market

3. Researching and learning more about your target market or customer

4. Defining a concept for your collection including season, line plan, theme, color, fabric, prints, embellishments, silhouettes, and other design details. 

5. Brainstorming design ideas that are consistent with your brand and create value for your customer

6. A beginner's road map to learning how to draw fashion designs including links to resources and tools